Our mission

Helping you feel good, and live fully, through better health.

Elias, Crafti's founder, next to the Crafti tea garden sign in Japan

Note from our Founder

Hi, I'm Elias, the founder of Crafti. I'm happy to have you here with us. Crafti was born out of a personal journey of mine.

Like many, I found myself caught in the relentless whirlwind of modern life, experiencing acne, anxiety, and migraines from the pressure of my corporate law career.

This took me on a sabbatical to Japan, where I discovered the remarkable healing power of Matcha and green tea. It was a revelation, a source of calm and restoration in a world of chaos.

Elias checking tea leaves at a shaded tea farm in Japan
Elias with two tea farmers holding fresh tea branches

I also discovered Ikigai, a Japanese philosophy centred on finding purpose and meaning in life. That journey changed everything.

Inspired by these experiences, I started Crafti. Not just to share the healing benefits of green tea, but also to help individuals find balance, healing, and meaning in their lives.

At Crafti, we believe true wellness is more than just the absence of illness. It's about tapping into your inner vitality to live life to the fullest.

I'm passionate about sharing the gift of health because it transformed my life, gave me purpose, and I believe it can transform yours too.

Thank you for being a part of the Crafti community, and for joining us on this journey to optimal health and well-being. Together, we can create a world where everyone can live fully through better health.

Elias's signature

Elias, Founder of Crafti

What we believe

  1. Bringing Your Body Into Balance

    In our fast-paced world, stress, work and other factors easily throw our bodies out of balance. We believe natural remedies can promote healing, well-being, and bring our bodies back into balance.

  2. Harnessing Nature's Feel Good Superfood

    Green tea has numerous evidence-based health benefits like inducing calm, radiance, and reducing inflammation. But beyond that, it's a tradition that spans hundreds of years, and promotes harmony and balance.

Crafti Milestones

  1. Our first Craft Tea Fox pop-up

    Apr 2019

    Started our first pop-up as Craft Tea Fox

  2. Our bottled Matcha and Hojicha lattes

    March 2020

    Launched our original bottled Matcha and Hojicha superfood lattes

  3. Crafti Barista Hojicha with an iced hojicha latte

    July 2023

    Renamed to 'Crafti', allowing us to expand our product verticals to serve more feel-good superfoods

Why the name Crafti?

The name 'Crafti' represents our commitment to artisanal craftsmanship. We create products that are:

  • crafted by people, not machines
  • crafted in small batches
  • crafted with intention, for health and wellness

What our customers say