Elias, our founder, once struggled with stress, anxiety, and health issues due to a demanding corporate job. Pondering his purpose, this pushed him to go in search for something greater.
On a sabbatical to Japan, he discovered the health benefits of green tea for wellness and balance, alongside “Ikigai”: the Japanese philosophy of finding a “reason for being”.
Elias founded Crafti to share his journey to a healthier and more fulfilled self, and to ultimately help others feel good and live fully - through better health.