Offer
Provide additional details about the offer you're running.
Provide additional details about the offer you're running.
Provide additional details about the offer you're running.
Made with the dedication and expertise of our tea partners in Japan.

Join our founder, Elias, on a tour to understand how our partners in Japan grow, harvest and process tea leaves.

Cultivars of the tea plants have been cultivated for hundreds of years. Care is taken to ensure that the buds last the winter frost.
Tea plants are grown in hilly terrain, like the mountainous region of Wazuka in Kyoto, with nutrient-dense soil.

About 3 weeks before the spring harvest, the tea plants are shaded with black covers to reduce the sunlight absorbed by around 96%. This shading process is crucial.
First, shading stimulates additional chlorophyll production, increasing the nutrient content.
Second, shading reduces the bitterness of the tea leaves, creating a delicate sweetness not present in other types of tea.

Tea leaves used for ceremonial Matcha are hand-picked to ensure the highest quality.
The youngest and most tender leaves are selected because they have a milder flavour and smoother texture.
This hand-picking process takes place in early May (called the 'first flush').
After harvesting, the tea leaves are immediately steamed to prevent oxidation.
The steaming process denatures the enzymes responsible for oxidation, while preserving the bright green color and freshness of the leaves.

The steamed tea leaves are then dried, traditionally using hot ovens or drying pans.
This removes any remaining moisture from the leaves and prepares them for the next step.

The stems and veins of the tea leaves will be removed, and then cut into smaller pieces to form 'Tencha', the precursor to Matcha.
Tea masters usually use Tencha from different cultivars to create a Matcha blend.
To keep the taste of the Matcha consistent, they may vary the proportion of cultivars with each harvest.


Tencha is carefully ground into a fine powder using traditional granite mills.
This process takes 1 hour just to produce just a small amount of matcha (~30-40g).
Grinding has to be done slowly and meticulously to prevent the tea from heating up, as excess heat will cause Matcha to lose its flavor and nutritional properties.
The Matcha powder is air-flown to Singapore in bulk.
Matcha oxidises easily in hot weather, so we keep all bulk Matcha fresh in a refrigerated facility.
Your Matcha is carefully packed in an SFA-certified facility in Singapore before being assembled (with love) and sent to your doorstep.

I love the Golden Hour Ritual Kit, especially the beautiful yellow bowl. 🍵💛 However, on my first time using it, I didn’t know the bowl wasn’t suitable for the Crafti Super Frother. I used it to stir my matcha, and unfortunately the yellow coating became patchy and started to come off after just one use. 🥲
I really wish this had been clearly mentioned in the instructions or on the website. Otherwise, I really love the kit, and the overall concept! Smooth and mellow Matcha and Hojicha :)
Received the matcha and the starter kit 2 days after the order placed. The delivery was fast.
Made the first glass of iced matcha and it was tasted great!
Will try on other recipes with this matcha powder.
Premium quality at an affordable price! 🍵 The matcha has a beautiful vibrant colour, a smooth and rich taste, and most importantly, it’s not bitter. Really impressed with the quality for the price. Definitely a great value and will repurchase!
The ceremonial grade matcha tastes great, has a great colour and it's not bitter. The golden hour ritual kit makes making matcha latte lots of fun.
Salam Alaykom :)
I really like the kit ! I like the tumbler and the frother, they both work really well !
I used Oatly and Califia Oatmilk Barista blends and they both frothed nicely with the milk frother, just make sure the milk is warm enough.
The matcha is a great quality/quantity ratio ! I like the signature more as a usucha and its latte is amazing ! For usucha I use 2g matcha for 50 to 70gr water. Usually for lattes I use their barista organic blend which I was offered for free with an amazon order from Crafti !
I really like that the matcha is certified Halal by the Japanese Muslim community, even if matcha is naturally Halal as long as it doesn’t touch alcohol or pork.
I like that for Signature the cultivars include the high quality Saemidori and Uji Hikari ! And I am really excited to try your Single Origin Saemidori and hopefully if you bring Uji Hikari sometime ! As you can see I did acheive microfoam with Crafti Signature
Thank you Elias for making sure this matcha is of high quality and affordable as well ! 🙏❤️
got this as part of my subscription and I couldn’t be happier. The color, style, and shape are perf for me to use!
I like the “heavy duty” scoop, each levelled scoop is equivalent to 1g of powder. Sturdy and sleek scoop! Not those thin material scoop. Good to use! 👍🏻
Premium grade Ceremonial Signature matcha with bundled starter kit.
First timer to making my own matcha 🍵 and my favourite now is dirty matcha. The combination is fulfilling and gentle on stomach/gut health. Crafti really surprised me with the quality control of their matcha grade, on my second purchase to try out the barista mix.
Hi Pornnapha, we're sorry to hear about your experience. Your safety is important to us, and we'll look into this issue with the lid. Our team will reach out to you via DM to better understand what happened, look into this further for product improvement, and work on the best possible solution for you. Thank you for bringing this to our attention.


