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In our fast-paced world, stress, work and other factors easily throw our bodies out of balance.
We believe natural remedies can promote healing, well-being, and bring our bodies back into balance.

Green tea has numerous evidence-based health benefits like inducing calm, radiance, and reducing inflammation.
But beyond that, it's a tradition that spans hundreds of years, and promotes harmony and balance.


Hi, I'm Elias, the founder of Crafti.
I'm happy to have you here with us. Crafti was born out of a personal journey of mine.
Like many, I found myself caught in the relentless whirlwind of modern life.
I used to work as a corporate lawyer, and the demands and stresses of the job began to take a toll on my health. Severe acne, anxiety, and migraines became constant companions, making me question the purpose of it all.
This took me on a sabbatical to Japan, where I discovered the remarkable healing power of Matcha and green tea.
It was a revelation—a source of calm and restoration in a world of chaos.
But it was also there that I unearthed something even more profound—the philosophy of Ikigai, the Japanese philosophy of finding a "reason for being."
Inspired by these experiences, I started Crafti - not just to share the healing benefits of green tea, but also to help individuals find balance, healing, and meaning in their lives.
At Crafti, we believe true wellness is more than just the absence of illness - it's about tapping into your inner vitality to live life to the fullest.
I'm passionate about sharing the gift of health because it transformed my life, gave me purpose, and I believe it can transform yours too.
Thank you for being a part of the Crafti community, and for joining us on this journey to optimal health and well-being. Together, we can create a world where everyone can live fully through better health.
Elias
Founder of Crafti

Apr 2019
March 2020
July 2023






Started our first pop-up as Craft Tea Fox
Launched our original bottled Matcha and Hojicha superfood lattes
Renamed to "Crafti", allowing us to expand our product verticals to serve more feel-good superfoods
The name "Crafti" represents our commitment to artisanal craftsmanship. We create products that are:
It’s a great design - the spout is useful for pouring and the two indentations make it easy to hold without slipping. I also use it for rough estimate of the amount of water to use.
It literally takes less than 5min to make a freshly brew matcha latte (takes a while as I heat up the milk too) I like the taste and simplicity of it.
Great entry level ceremonial grade matcha with a strong, creamy taste and low bitterness.
I got this as part of my subscription and it was totally worth it! Your drinks stay cold for a long time and ice doesn’t melt as fast. It’s so cute I used it for all my cold drinks now.
Have been a long time subscriber of crafti, and never found the need to look for other brands cause I am satisfied with the quality of their matcha.
I order the matcha kit and the glass cup.. i really like the matcha taste from crafti.. its my firstt matcha homemade and i feel like i order matcha from store.. The glass cup reallyy good because of the dual wall.. will repeat order againnn… Thankss Crafti Teamm !
Tried matcha elsewhere but crafti matcha is still my favourite and to go for matcha, every single time.
Thanks for the pouch!
So excited when I realised I could switch around my subscription! Tried the Hojicha powder and I love it!
Ceremonial Uji matcha is smooth, vibrant, and easy to love. It has a rich taste with a hint of natural sweetness and no harsh bitterness. Great for beginners.