Making Matcha shouldn't be hard.

Matcha from Japan

Straight from Uji—the Matcha capital of Japan.

Taste You Can Trust

The exact Matcha in our lattes - with over 500 5-star reviews.

After-Sales Support

Receive personalised guidance for your Matcha questions.

Matcha made simple.

Matcha can be overwhelming. So many grades, recipes, ratios...

We get it. 

That’s why our mission is to make enjoying Matcha easy. No confusing terms, just simple recipes and guides, and incredible after-sales support.

It’s perfectly possible to make café-grade Matcha, all on your own!

If you ever struggle with a recipe? Just ask, and we’ll do our best to help.

Let us be your guide on your personal brewing journey.

Matcha fit for royalty.

Matcha cultivation has been practised in Uji, Japan for centuries - as one of the major suppliers for Japanese royalty in neighbouring Kyoto.

Over time, Uji farmers have perfected the art of Matcha production.

Their expertise, combined with Uji's natural environment, means Uji Matcha has a reputation for being sweeter and greener than Matcha from elsewhere.

We partner an eminent Matcha grower in Uji, with over 150 years of experience, to bring you Craft Tea Fox Uji Matcha from Japan.

We've done the tasting for you.

Unlike other Matcha stores, we don’t just harvest or distribute Matcha.

We actually make Matcha Lattes for a living. And people love our lattes.

It took us hundreds of samples to find the perfect Matcha. And now, we're sharing it with you.

Barista, baker, or beginner?

Delicious results - whatever you're making.

Barista Uji Matcha Powder (100g)Barista Uji Matcha Powder (100g)

What's the difference?






Suggested Use







Baked pastries and desserts (e.g. lava cakes, cupcakes, cookies)







Lattes, smoothies, or unbaked desserts (e.g. tiramisu, ice cream)






Traditional pure Matcha, or a really smooth Matcha Latte

What Others Are Saying

Frequently Asked Questions

Where is Craft Tea Fox Matcha from?

Craft Tea Fox Matcha is from Japan. It is grown, harvested and processed in both Uji and Kyoto.

We work with an eminent Matcha grower in Uji with over 150 years of experience.

How many cups of Matcha Latte can I make?

It depends on the size of your cup, and how intense you like your Matcha Latte.

For a 200ml cup of strong intensity, our Matcha Latte recipe suggests 1.5–2 tsp (3–4 grams) of Matcha Powder.

That's about 6-7 cups for each 20g tea tin, and 25–35 cups for each 100g tea tin.

Proportions may vary based on your personal preference.

How long can Matcha last?

Matcha has a shelf life of between 6-12 months.

For maximum freshness, Matcha should always be stored in the fridge in an opaque, air-tight container and out of direct sunlight. 

This will prevent light, oxygen, moisture, and heat from damaging the Matcha.

What's the difference between the different Matcha grades?

Ceremonial Uji Matcha is more suited for those who occasionally drink pure Matcha (without milk or sugar). It is less bitter than the other types of Matcha.

Barista Uji Matcha is best suited for those who frequently make Matcha lattes. It is also best suited for no-bake desserts / recipes where the Matcha doesn't get heated, like tiramisu, ice cream, or sprinkled over a crepe. 

Patissier Uji Matcha is the most economical option for those who bake with Matcha in recipes, e.g. Matcha bread, Matcha cookies, Matcha lava cake.

For more information on the different Matcha grades, read our guide here.

I don't have a Matcha whisk, can I use a spoon?

We do not recommend using a spoon to make Matcha. A spoon actually gathers Matcha into clumps, leading to a "grainy" latte.

Use a Matcha Whisk for best results to make a silky-smooth Matcha latte.

If you do not have a whisk, you can still make Matcha using an electric milk frother, blender, or shaking in a bottle. 

Learn to make Matcha without a whisk here. 

Is your Matcha organic?

Which Matcha do you use in your bottled lattes?

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Which Matcha suits me best?

Not all Matcha is made equal. Take our quiz to find your Matcha match.